The aim of this project was to create a new logo for a growing CBD business based on their preferences. The firm wanted to present itself as both friendly and responsible. Previously, they used a 3D-generated image of a character resembling Indiana Jones on Instagram instead of a logo. However, there was a strict guideline to avoid using any associations with cannabis, such as hemp leaves or joints. The solution was to incorporate the already well-known character as a potential future mascot and create a simple, clean vector logo.
